It also uses the language of cream - double and single to indicate thickness. In their defence, Elmlea told The Independent that this product has not been cream for its nearly 40-year history ...

A lifelong Elmlea fan has been left feeling ‘deeply horrified and saddened’ after realising that her favourite ‘cream’ isn’t actually cream. A woman named Jade, who posts on TikTok as @ ...

One woman in her 30s is just finding out the truth after thinking Elmlea was double cream all her life. The woman, taking to her TikTok account @northern_jade, shared her realisation with others.

"It's never claimed to be cream???", one man said. Elmlea's product description reads: "Elmlea stays fresher for longer, over the double the shelf life of dairy cream (before and after opening).

However, some commentators noted that Elmlea Double, which she used for he recipe, is actually a cream alternative. At popular supermarket Sainsbury's, double cream can be bought for just £1. ...

LFH was briefed to create packaging for the whole range of Elmlea products that would retain elements from ... colours for each product and new graphics featuring strawberries and cream. LFH creative ...

In a video that has now been watched 2million times, Emma adds a full tub of Elmlea double cream to a bowl before whisking it with an electric whisk. Once it had thickened up, she added a full tin ...

Unilever UK Foods said moving production to Purfleet would help to support future growth of Elmlea sales, which stand at £20m. It added that the move was in response to the significant growth of the ...