Elf knows what it's doing when it comes to giving us the ... and CC cream), the brand has finally thrown its hat back in the ring with the Soft Glam Satin Foundation. The latest squad member, which is ...

The brand’s latest launch, however, is its first foundation to drop in *seven* years — and TBH, it was entirely worth the wait. Officially available as of June 3, e.l.f.’s new Soft Glam ...

One thrilled user shared, “ELF finally mastered it ... why not give the e.l.f. Soft Glam Foundation a shot? At only $8, it’s a small investment in your skincare routine that can make a ...

One makeup product has beauty shoppers in love with the look, saying it doesn't settle into fine lines like many others do. The Elf Soft Glam Foundation is sold for $7.99 on Amazon. It comes in a ...

The Soft Glam foundation is a long-lasting ... Influenced by an influencer to give this a try. I love elf makeup usually, and this is my favorite purchase by far. This is the prettiest foundation ...

I love her whole vibe, so imagine my joy when I discovered that she uses the very same foundation as a mere mortal like me. e.l.f launched Soft Glam Satin Foundation at the beginning of last ...

Join us at our Treat Truck as we swirl into the city with the NEW Soft Glam Satin Foundation. We want you to treat your e.l.f with long-lasting buildable coverage and soft-serve delights.

But don’t confuse this look for bare or basic. According to top Black makeup artists, 2025’s soft glam is a love letter to melanin, blending technique, tone, and intention to celebrate what ...

One product that has piqued our interest lately is e.l.f.’s Soft Glam Satin Foundation. e.l.f.'s Soft Glam Satin Foundation comes in 36 shades and is billed as a medium buildable coverage liquid ...