I never wanted an Elf on the Shelf. But last year, just when I thought we were exiting the believing-in-Santa years, my daughter saved up her money and asked me to drive her to Target to buy an elf.

Yes, it's Elf on the Shelf time! While parents may be rolling their eyes (those elves can make quite the mess around the house), kids are anxiously awaiting for their elves to arrive so they can ...

Editor’s note: This story may contain spoilers for prying little eyes! Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task on top of the hustle and bustle of ...

Editor’s note: This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad ...

Can you touch your Elf on the Shelf? If your shelf has ever hosted an elf, your children likely already know the cardinal ...

But, if you're relatively new to the parenting game, you might not completely know yet how Elf on the Shelf works, or understand the purpose of it. There are the technical Elf on the Shelf rules ...

That little red Elf on the Shelf can be a pain in the neck for parents during the festive season. Amid all the holiday hubbub — the shopping, the schlepping and gift-stashing — the last thing ...

“Families and children look to us to be the voice of the North Pole,” Christa Pitts, founder and co-CEO of the Lumistella Co., maker of The Elf on the Shelf, told FOX Business. “They write ...

Boca Raton, FL USA - November 16, 2024: A close-up of Santaverse the Elf on the Shelf a Christmas tradition decoration on a shelf with prices inside a store. Anatoliy Tesouro / Shutterstock.com ...