Elf on the Shelf will celebrate 20 years of magic soon. Love it or not, the tradition – started by Carol Aebersold and her daughter Chanda Bell back in 2005 – became a global phenomenon ...

Introducing the Elf on the Shelf to your kids for the first time doesn't have to be a huge thing. It can be a fun, sweet, and easy tradition with these ideas.

Elf on the Shelf was invented by Carol Aebersold and her daughter Chanda Bell, who published "The Elf on the Shelf: A Christmas Tradition" in 2005.

These lazy easy elf on the shelf ideas are just as magically with a lot less effort. Hot List: Midi Dresses, Crocs Clogs, Travel Backpacks, More July Must-Haves IE 11 is not supported.

An Elf on the Shelf observes your child from a special location which changes every day. Skip to content. All Sections. Subscribe Now. 87°F. Tuesday, July 15th 2025 eNewspaper.

If you need a new pose on the fly, try this list of simple and fast elf on the shelf ideas. Hot List: Midi Dresses, Crocs Clogs, Travel Backpacks, More July Must-Haves IE 11 is not supported.

Elf on the Shelf, the storybook turned toy franchise, has become a Christmastime tradition for many families. Here's how the brand has evolved in the last 17 years.

A general view of an Elf on the Shelf doll as seen in Hawthorne, NJ on December 25, 2022. Christopher Sadowski Pitts said they sold all 5,000 units that year, but it wasn’t easy.

Come Dec. 2, your Elf on the Shelf should appear in a new, sometimes wacky spot in your house after his first nightly report to the North Pole. Advertisement. Advertisement. Advertisement.