The &£1m ad campaign for Durex Performa, created by McCann-Erickson Manchester, will include words such as ‘Roger More’, ‘Ejaculater’ and ‘Longer Screw’ – the letters of which are made out of condoms.

That's not all, enter the Durex Performa 12 which not only offers protection ... Then, to elevate the pleasure game to a whole new level, Durex showcased Play Classic and Saucy Strawberry ...