But Dove takes a wildly different approach: That chick in the ad sort of looks like me, and yet she seems really happy and confident … perhaps if I buy this Dove Firming Cream, I’ll stop ...

Dove Soap's new "Campaign for Real Beauty" is planting rounder-than-usual models on billboards and in print ads to promote a new line of products. A single line of text appears: "New Dove Firming ...

But Crisante told CNN that she’s “happy to help Dove launch their new line of firming products since they’re using it as a means to a really positive end.” Still, the campaign has its critics.

The ads are designed to sell products from Dove's firming collection — lotions and creams meant to reduce the appearance of cellulite with slogans like, "Let's face it, firming the thighs of a ...

One of her go-tos is Dove’s Pro-Retinol Firming Body Lotion, which she uses on her arms and the backs of her thighs, "two spots that show early signs of laxity," she notes.

TWO Castlewellan sisters are down to the final nine in the search for the next group of 'real women' to become the faces and bodies of Dove Firming. Monday, 19 May 2025 Newsletters ...

Everyone agrees that Dove’s “real women” – six curvy non-models posing in white undies – are unusual pinup girls. But the consensus ends there. Since the campaign debu… ...