Doritos is changing up its social media game to appeal to Gen Z, and chances are, you might not recognize the snacking brand with the temporary makeover on its iconic logo. If you follow the ...

Chip brand Doritos is forgoing its tagline and its logo in hopes to appeal to a new generation – Gen Z – that doesn’t like overt advertising. Doritos has officially changed its iconic ...

Doritos is running a new ad campaign without its logo in an attempt to attract the attention of Generation Z -- teenagers and people in their early 20s.

Brand expert and BigEyedWish Founder Ian Wishingrad discusses the pros - and cons - of Doritos new ad campaign that ditches its logo.

Doritos is removing its logo from its advertising as the PepsiCo-owned snack brand unveils a campaign targeting ad-adverse Generation Z. The "Another Level" campaign will remove all logos and mentions ...

And the trend continues as this week Doritos challenged its customers by removing the brand name from its logo and replacing it with ‘Logo Goes Here’ inside its triangle-shaped marque.

Advertisers typically pay up to get their name front and center during big events. Frito-Lay, a PepsiCo-owned company, is launching a new campaign for Doritos, but its ads will leave out a key ...

The "Crash the Super Bowl" campaign is the evolution of the Doritos brand allowing consumers to be in control. In 2007, the Doritos brand aired its first consumer-created commercial during Super ...

Doritos social channels will remove logos, brand mentions and all previous content, and new content will be crowdsourced by fans.

It’s called the Doritos Crunchy Crust Pizza and it’s as simple-yet-absurd as it sounds – the pizza’s crust is packed with “molten mozzarella” and covered with broken pieces of Doritos.

Frito-Lay, the snack arm of PepsiCo, is kicking off a marketing initiative dubbed "Another Level," according to WSJ. Doritos is certainly taking a risk with its new campaign by not identifying ...

Doritos social channels will remove logos, brand mentions and all previous content, and new content will be crowdsourced by fans.