Trump has promoted Trump-branded fragrances for years. According to Fragrantica and the sales website, one of the most recent ones was Fight Fight Fight, launched before Trump took office in January 2025, just in time for the 2024 holiday season. Older Trump-branded fragrances included Donald Trump (2004), Success (2011) and Empire (2015).

Would you spend $249 on a fragrance that smells like Donald Trump’s definition of “winning, strength and success?

On Monday, June 30, Trump announced a new line of Trump Fragrances that celebrate his presidential wins in 2016 and 2024. Available for both men and women, "Victory 45-47" is named after Trump's titles as the 45th and 47th president of the United States.