Disney has begun offering advertisers the chance to put logos in a news ticker that would accompany the streaming news ...

For Disneyland's 70th anniversary "The Happiest Place on Earth" campaign, the park features an adorable clip of Diana Hurtado ...

Disney says it is planning to run ads that are personalized to individual viewers while they watch content on their ad-supported subscription plan for Disney+. Advertisers will be able to upload ...

It may be Halloween, but Disney Advertising has nothing to be afraid of: The media giant’s advertising arm reports it is set to surpass its total ad sales for holiday 2023, with this year's Disney+ ...

Disney Closes Upfront With 5% Jump in Ad Revenue, Volume Driven by Sports and Streaming. Commitments to women’s sports for the 2024-25 season were up triple digits as compared to last year ...

Disney's ad-supported streaming offerings have reached a total of 157 million monthly active users globally, the company disclosed on Wednesday. The figure includes 112 million MAUs in the U.S ...

Disney Advertising, Jimmy Kimmel’s Kimmelot, and Ryan Reynolds’s Maximum Effort, have enlisted five different brands to create six commercials that will air during the Oscars ceremony, tonight ...

Disney's streaming outlets reach 164 million monthly active users, ad chief Rita Ferro said at the company's upfront presentation in New York. Skip to main content Open Mega Menu ...

The ad-supported MAU numbers, Disney said, are derived from active accounts across Disney+, Hulu and ESPN+ who have viewed ad-supported content continuously for more than 10 seconds.

Disney's investment in streaming ad technology comes as advertisers are moving away from broadcast and cable TV, along with viewers. The company's advertising revenue fell nearly 3% in its fiscal ...