The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers.

The pact announced at Cannes Lions will give buyers direct access to data from both companies for more precise targeting The ...

Disney says it is planning to run ads that are personalized to individual viewers while they watch content on their ad-supported subscription plan for Disney+. Advertisers will be able to upload ...

Disney continues to integrate its streaming services to deliver on the volume and variety of entertainment and sports that its portfolio entails, and is investing in local content outside of the U.S.

Disney Plus will raise its US prices in December as it launches a new ad-supported tier of its streaming service, the company said Wednesday. Hulu prices are going up, too. Currently in the US ...

Disney Closes Upfront With 5% Jump in Ad Revenue, Volume Driven by Sports and Streaming. Commitments to women’s sports for the 2024-25 season were up triple digits as compared to last year ...

Disney will also increase the price of Hulu without ads by $2, so it will be $14.99 per month instead of $12.99, with that change being implemented on October 10.

Disney Advertising, Jimmy Kimmel’s Kimmelot, and Ryan Reynolds’s Maximum Effort, have enlisted five different brands to create six commercials that will air during the Oscars ceremony, tonight ...

Streaming platform Disney+ (DIS) is slashing its price on its ad-supported tier to $2 per month for the next three months in the media company's latest push to attract more subscribers. Yahoo ...

Disney Plus ad-supported subscription is now available in the US as the company is also raising the price for its now Premium tier from $7.99 to $10.99 a month.In a press release, the Mickey Mouse ...

Disney says it is planning to run ads that are personalized to individual viewers while they watch content on their ad-supported subscription plan for Disney+. Advertisers will be able to upload ...