TVB, a trade association comprised of members from the American broadcast TV industry, said that more than 50% of customers to Disney+, Netflix, and Max are still using ad-free streaming plans.

NEW YORK—A major new study from TVB shows that most Netflix, Disney+ and Max subscribers don’t see advertising, while broadcast TV reaches 91% of streamers—including those who subscribe to ad-free ...

"Bigger picture, everyone is going to fall short of the massive sub increases for Netflix though. Disney+ and others need to figure out how to grow internationally but the difficulty is trying to ...