In direct mail, lists are often rented from a list source for one-time use. When multiple lists are rented, a technique known as merge/purge is used to eliminate duplications.

A direct mail expert explains exactly what types of mailing lists are out there and how to choose the best ones. IE 11 is not supported. For an optimal experience visit our site on another browser.

When you decide to promote your small business through direct mail, you have two choices: Rent a list or build your own. A rented list can only be used once, and can be expensive. If you build ...

There are 11 million golfers in Japan-fully half the U.S. number-a fact David Austad, president of the largest direct marketer of golf equipment in the U.S., found too tempting to ignore in the lat… ...

Things to Know Before You Purchase Mailing Lists. Direct mail can help make or break a business. Using mail, businesses announce new products, services, sales and location changes.

As businesses adapt to consumer shopping habits in the post-pandemic world, it's important to evolve your direct mail marketing strategy to stay relevant and ensure your direct mail list converts ...

Customers may be put off if they feel relegated to a direct mail list. Your Audience Is Selected Poorly. With direct marketing, you can communicate with a single prospect or with 50,000.

1. Creates sensory engagement. Unlike the fleeting nature of digital ads, direct mail commands attention through its very physical nature. When a piece of mail is being held, something amazing ...