Dior is appointing its menswear designer Jonathan Anderson to also head womenswear designs and haute couture, replacing Maria Grazia Chiuri and widening his role as it seeks to reignite sales, the LVMH-owned label said on Monday.

The Northern Irish designer is to show his first women's collection during Paris Fashion Week in October. His men's debut is scheduled for June 27.

“We have some very exciting news,” says Delphine Arnault, chair and CEO of Christian Dior Couture, as she sits down with Vogue Business. “Jonathan Anderson is going to be the head of creation for Dior, across men’s and women’s, couture and accessories.”