Five years from now, when patients walk into a doctor’s office presenting symptoms of almost any condition you can envision — whether migraine, multiple sclerosis, or obesity — their ...

The fight for pharma dollars between linear TV ads, print and digital also continues, the report found, but pharma is still hesitant to walk away from TV as quickly as other industries.

More pharma and healthcare ads are coming to your digital news feed, but don’t worry; you'll still get plenty to satisfy your appetite for car, clothing and consumer ads. That rising tide ...

After scouring four hospitals and 17 clinics across northeastern Minnesota, SMDC Health System found 20 shopping carts worth of "clipboards, clocks, mouse pads, and stuffed animals," as the AP ...

Kal Patel, M.D., is CEO and cofounder of BrightInsight. He has over 20 years of experience in pharma, medtech and regulated digital health. When it comes to digital health, the pharmaceutical ...

So here, quite plainly, is the opportunity (and what I’d probably focus on if I had my own venture fund): emerging digital health companies expected to address a key pharma need. The thesis is ...

The investigation into health data giant IQVIA’s ad tech deal focuses on harm to rivals and increased costs for drugmakers. The Federal Trade Commission is currently investigating a merger in an ...

For over a decade, the pharmaceutical and biotech industry has invested steadily in digital and connected health capabilities aimed at improving outcomes with patient-centric solutions. 1 But progress ...

The track record of Big Pharma collaborations with digital health startups has been at best nothing to write home about. At worst, an abject failure. “They are almost often speaking across ...

To stay relevant, pharma marketers must move from a “broadcast” model to an “engagement” model, prioritizing education, storytelling, and personalized digital experiences. For example ...

Digital therapeutics developers and pharma companies would seem to be natural partners. Many digital therapeutics companies are hoping to find their way to the patient populations that pharma ...

Pharmaceutical companies are making more of an effort to engage with European patients through digital challenges, but their success in doing so varies as a small handful of innovators starts to ...