These three vintage Zodiac watches each feature a twist that will delight fans familiar mostly with the brand's retro-sporty personality.

We’ve seen reversed brand logos before but not to the extent of these brand reversals by Graham Smith. He takes the original logo, color and all, and swaps them out with a different brand name ...

Without any other context, you can perhaps ID dozens if not more logos of carmakers, retail chains and consumer goods. But how many watch brands can you recognize based on an abstract symbol alone?

NBC, UPS, Starbucks, Apple — four very different companies with different histories, but all have one thing in common: they’ve refreshed (and, in some cases, replaced) their ubiquitous logos ...

Orient and Peanuts are both celebrating 75 years by teaming up for a collection of Snoopy watches, including the best Bambino I've ever seen.

25 Watch Brands Donate Special Pieces to a Charity Auction Biver and Chopard are among the houses participating in TimeForArt, a Dec. 7 benefit for the Swiss Institute, an art institution in New York.

But that’s led to many familiar and trusted brands ditching their historic font and “blanding” their identity, much to the chagrin of those who feel affinity—and yes, nostalgia—for the ...

Volkswagen has unveiled its new corporate logo. The new one looks a lot like the old one, but the V and W are thinner, as is the trim around the circle that encompasses the two letters.

Many of the watch industry’s small, independent brands are increasingly competing with legacy brands – what's next?