Alcohol brands can replicate this strategy by emphasizing ... brands can still dominate the conversation-even if the buzz ...

Four years later they sold the tequila brand to liquor giant Diageo for $1 billion ... with the next thing that is exciting, vibrant and different.” Just this week, Kylie Jenner joined her ...

yeast — means many traditional malt liquor brands are viewed as a stylistic subset of beer, rather than something completely different. However, legally speaking, beer is often seen as a ...

In the last couple of years, alcohol brands have begun directly sponsoring ... college athletic programs have different levels of comfort about what roles their boozy sponsors should play on ...