The phases of design thinking aren’t a linear sequence of events. You might find yourself returning to phases multiple times ...

The main goal of the design thinking process is to identify alternative solutions that might not surface from linear thinking. This is achieved through being open to challenging assumptions ...

When it comes to the sales process in particular, design thinking ideas might have the most impact during the discovery phase. What Changes Does Design Thinking Bring In Sales? In sales ...

Five years ago, Honolulu consultant and social-media expert L.P. “Neenz” Faleafine was talking with Ian Kitajima, corporate development director of the Honolulu R&D firm Oceanit, when he told her ...

For example, during my work in the social impact design thinking space, I’ve seen many teams ask themselves, “How might we solve for poverty?” If we apply WSW or WAW instead, we can ask ...

Lower production costs. • Increased scalability. One of the key risks identified in the book is that teams might focus all the design thinking in one area and miss good opportunities in other areas.

A few years ago, Dave says he realized that design thinking might be useful outside the tech world too. He started teaching a course at Stanford University called designing your life. In college ...

You have a messy challenge and you’re open to creative solutions Your challenge is unique and doesn't have a proven solution You’re not sure you’re trying to solve the right problem Not sure if design ...