Pretty much anything you can think of regarding buyer preferences is available data. The theory of this marketing strategy is that the more focused your demographic is, the better you can speak to ...

By analyzing demographic data ... data across various platforms is important for a cohesive marketing strategy. Unified data provides a holistic view of customer interactions, allowing for ...

The survey of 300 UK marketing decision makers alongside 2,020 UK consumers ... and targeting aren’t meeting their needs with 48% of marketers believing demographic data is losing its value. Marketers ...

However, the accuracy and reliability of this data have been increasingly questioned. Can we truly rely on socio-demographic profiles to guide marketing efforts, or are we missing the mark by ...

At the session “Check Your Demographic Mirrors,” Pam Hess ... “It’s really a marketing exercise, at its core.” When providing data, many participants do not want any personally identifiable ...

Throughout this series we have been building insight, and if customer insight is correctly interpreted, it will inevitably lead to higher ROI. We have started to examine exactly why data is ...

Patient demographic data overlaps strongly with marketing demographics, but they aren’t exactly the same. Whereas marketers use demographics to determine which consumers might be worth their ...