Demographic data is very useful for businesses to understand how to market to consumers and plan strategically for future trends in consumer demand. The combination of the internet, big data ...

However, the accuracy and reliability of this data have been increasingly questioned. Can we truly rely on socio-demographic profiles to guide marketing efforts, or are we missing the mark by ...

Broad market trends are no longer reliable for businesses seeking guidance in their strategies. Understanding hyperlocal data—granular insights into consumer habits, preferences, and purchasing ...

Each year, UB is required to report employee demographic data. These requirements were recently augmented to require the reporting of employees with disabilities and employees who are veterans. Please ...

The data originally comes from US government (1990) census data for the Chicago metropolitan area. Market Metrics processed this data to generate demographic profiles for each of the DFF stores. The ...