A Heineken ad played off the rivalry between the titular characters of "Deadpool & Wolverine." Courtesy of Maximum Effort “Deadpool & Wolverine” is poised to break box office records when it hits ...

'Deadpool & Wolverine' stars Ryan Reynolds and Hugh Jackman teamed up with Heineken Silver for its “All The Taste, No Bitter Endings″ campaign.

Heineken's "Best Bubs" box celebrates Deadpool & Wolverine's bromance with exclusive gear. Includes necklaces, socks, pins, fanny pack, Heineken hat, bottle, and koozie.

At that level, Deadpool & Wolverine easily ranks as the best Monday ever for a R-rated movie, beating the Monday of 2016’s Deadpool, which fell on a Presidents Day holiday when it earned $19.7M.

Deadpool does product marketing in the Deadpooliest way possible. Is it weird that brands like Heineken and Heinz are so joyfully involved in a movie so joyously littered with f-bombs?

How Ryan Reynolds and Disney’s Marketing Spell Turned ‘Deadpool & Wolverine’ Into R-Rated Magic. They might have made for odd bedfellows at the outset, but they succeeded in getting everyone ...

Things are about to get weirder and a little raunchy in the Marvel Cinematic Universe. "Deadpool & Wolverine," directed by Shawn Levy, sees our superheroes (Ryan Reynolds and Hugh Jackman ...

The 'Deadpool & Wolverine' stars — who teamed up with Heineken Silver for its “All The Taste, No Bitter Endings″ campaign — open up in an interview with PEOPLE The Deadpool & Wolverine ...