Old fog-shrouded buildings, tweed jackets, yellowing collections of poetry, and classical music are staples of the academia aesthetic, which has taken over the internet in the past year.

And according to Pinterest’s 2025 Trend Report, this sentiment has entered the beauty arena with the “goddess energy aesthetic” movement. According to Pinterest Predicts, this particular ...

“Dark academia,” for all its tweed blazers, scuffed loafers and schoolgirl-plaid skirts, isn’t just a material aesthetic for some, but a lifestyle. Its sacred texts include Donna Tartt’s ...

The search term “dark academia aesthetic” peaked on Google as one year turned to the next, gaining traction on platforms such as TikTok, Instagram, and Tumblr. Videos informing viewers how to ...

Fairness creams are among the highest selling cosmetic products in the country ... In the past few years, there have been campaigns such as Dark is Beautiful and #unfairandlovely, calling on ...

From Stevie Nicks to Taylor Swift and "whimsigoth", the boho, rock-goddess aesthetic is an enduring look, writes Clare Thorp. Of all the rock 'n' roll legends who have played Glastonbury over its ...

Fairness creams are among the highest selling cosmetic products in the country ... Image caption, Even Krishna, who is described as a dark-skinned god in the scriptures, is often shown as fair ...