MADISON, S.D. (KELO) — After more than a year of research, Dakota State University is launching a new brand and visual identity. DSU just released it’s new logo for the school and it’s ...

Dakota State University will be uniting under a new brand and visual identity, ... The university's new Trojan logo also has a contemporary look, ...

The Dakota State University Trojans have a new mascot, "General Cyber," or General Cy for short. For more than 90 years, the Trojan mascot has cheered on DSU's athletic teams.