Google also unveiled a retail media solution for DV360. Launch partners include Costco, United Airlines, Intuit, and Regal Cinemas. The platform will help marketers create new audience segments ...

Google has introduced new advertising solutions powered by artificial intelligence into its Display & Video 360 (DV360) campaign products. This article, Google launches new AI-powered advertising ...

What’s behind PubMatic’s missing $5 million in 2024 revenue? In its Q2 earnings report in August, the SSP revised down its revenue projection for the year after it saw shortfalls from an unnamed DSP ...

Marketers want more cohesive planning and measurement, and they can now set up customized deals with top CTV publishers directly within DV360, rather than just relying on auction-based bidding.

Back in July, Google announced some updates and upcoming features for the “Why this ad” panel.Its tweaked replacement, “About this ad,” is now launching and rolling out on Google Ads and ...

Google is adding a dedicated data visualization in Display & Video 360 (DV360) to show reach gains for each campaign that spans across channels and has a frequency goal set at the campaign level ...

With DV360 reaching 93% of ad-supported CTV households in the United States, Google is extending its Google audiences to Connected TV devices. Additionally, demographic segments will be available ...

This just means advertisers using DV360 can create and launch 3D ads natively within the Google ecosystem. That’s likely to hurt some of the early innovators in this space.

Shirofune_DV360. El SEGUNDO, Calif., April 09, 2025 (GLOBE NEWSWIRE) -- Shirofune, a leader in automated ad management technology that services major advertising agencies worldwide, including ...

Shirofune, a provider of automated ad management technology, has integrated with Google's DV360 (Display & Video 360), a demand-side platform (DSP) for programmatic ad campaigns. This integration ...

Google is introducing a slate of new AI tools into DV360. - Muharrem huner/Getty Images Google today announced that it is integrating new generative AI solutions-in addition to a retail media ...