Hello Kitty is the epitome of Japan's "kawaii", or cute, soft power, and she is the mascot of a campaign promoting tourist ...

TOKYO--Hello Kitty turns 50 on Friday ... Part of the confusion stems from a misunderstanding of “kawaii,” which is Japanese for “cute” but also connotes a lovable or adorable essence.

Sanrio's ever-popular mascot Hello Kitty is combining 50 years of world-renowned kawaii aesthetic and sophistication in a new high-heel shoe release coming later this month. Via PR Times ...

All the Latest Game Footage and Images from Hello Kitty AR Kawaii World Explore your very own neighborhood and meet your beloved Sanrio characters. Discover where Hello Kitty lives or where My ...