Marketing Dive4y
Crystal Pepsi blends 90s nostalgia with mobile gaming for a new generation
PepsiCo is relaunching Crystal Pepsi to capitalize on the growing interest in 90s ... cognizant of the pull of non-advertising marketing tactics with consumers (see more). With beverage brands ...
People7y
How Many Millions Could Pepsi's Pulled Kendall Jenner Ad Cost the Company?
Pepsi's controversial protest-themed ad likely cost the company a pretty ... and Kim Kardashian at Vanity Fair Oscar Party Billy Crystal Says He and Wife Janice 'Inch Forward' Day by Day After ...
People7y
Actor in Kendall Jenner's Pepsi Ad Reveals Most Extras Were Not from U.S and Didn't Understand the Racial Issues
One actor from the Pepsi ad tells PEOPLE that many of the extras in the commercial were from Thailand and likely didn't understand the backlash Pepsi has been immersed in a media storm after its ...
Business Insider7y
People are outraged by a Pepsi ad starring Kendall Jenner
An curved arrow pointing right. People are outraged by Pepsi's new ad starring Kendall Jenner. We asked Pepsi about the blowback, and it said, "This is a global ad that reflects people from ...
Business Insider India8y
The creator of Crystal Pepsi says it's probably the greatest idea he's ever had - and its failure taught him an important lesson
Crystal Pepsi launched across the United States the next year with a Super Bowl ad featuring flowers, coins flying over the globe, a cyclist against a field of clouds, and the Van Halen anthem ...
Business Insider7y
'Clearly we missed the mark': Pepsi just pulled this controversial ad
Pepsi pulled their ad Wednesday starring Kendall Jenner after it immediately sparked controversy. The company released this statement: "Pepsi was trying to project a global message of unity ...