"I saw stuff go all the way up to $500," said Daniel Sulzbach, a YouTube creator who posts commentary videos on the account Repzion, which has about 760,000 subscribers. "That's astronomically too ...

YouTube is the new hub for creator-led sports content where shows like 'Shanked' and 'The Next Chapter' and brands like Olipop are finding and growing next-gen audiences.

The economics of running a creator-owned streaming service that’s an alternative to the YouTube algorithm, negotiating brand deals, and partnering with Curiosity Stream.

With Creator Music, however, YouTube is also simplifying a sometimes complicated process of finding backing tunes for creators’ video content. “Creators have told us, ...

YouTube is expanding its Creator Music feature, announced last year, with new AI features in addition to the launch of an AI-dubbing tool. Currently, ...

The creator economy is in the midst of a reshuffling. In the first half of 2022, dozens of employees left roles at companies like YouTube, TikTok, Meta Platforms (formerly Facebook), and Pinterest ...

But Facebook wants even more people posting more stuff on its platforms, so it’s going to pay out $1 billion by the end of 2022 to encourage creators — people who make internet content for fun ...

An AI tool promoted by MrBeast is drawing criticism from YouTubers over concerns it exploits creators’ work and widens the ...

YouTube’s Head of Gaming Outlines Exclusive Creator Deals, Strategy Under New CEO. The video giant said it hit more than 120 billion hours of watch time for gaming-related content on the ...

Welcome to this special week covering top-notch creator hardware in association with Nvidia. Whether you’re looking to run a YouTube channel, edit 4K video footage, host your own podcast, stream your ...