2. Create a mood board. Whether you work with an agency or an in-house creative team, a mood board can be a helpful starting point for determining how you want your brand to look and sound.

Every great brand begins with a story that captures hearts, sparks curiosity, and leaves a lasting impression. But how do you craft a brand story that resonates deeply, especially when starting out?

• Capturing story ideas and brand pillars: You can capture essential elements, including story ideas and brand pillars, in your playbook. Having 12 or 20 well-defined story concepts in one place ...

Below, Shopify shares how to create a brand guide for your business. 1. Decide how you'll create your brand guide. Given the breadth of what's contained in brand guidelines, ...

Below, Shopify shares how to create a brand guide for your business. 1. Decide how you’ll create your brand guide. Given the breadth of what’s contained in brand guidelines, ...

Create a document where you can brainstorm ideas, including thoughts about your audience and brand voice, potential taglines and slogans, value propositions, and words to avoid.

A brand is more than what you sell. It's a blend of your business' values, aesthetic, and unique personality. Your brand is what connects you to customers—and keeps them coming back. Every time ...

2. Create a mood board. Whether you work with an agency or an in-house creative team, a mood board can be a helpful starting point for determining how you want your brand to look and sound.

Shopify outlines how to keep businesses from getting lost among the competition and how brand guidelines can set them apart. A brand is more than what you sell. It's a blend of your business ...