When should firms use cost-plus pricing? companies use e cost-plus pricing? When marginal and average costs are nearly equal and the firm has difficulty estimating its demand curve, cost-plus pricing ...

Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

Though pricing strategies can ... calculated by adding a set amount to the cost of a product, which results in the price charged to the customer. For example, if the cost of the product is $ ...