Key Takeaways E.l.f. Beauty plans to universally increase all of its prices by $1, beginning Aug. 1 because of tariffs, the company said.The cosmetic company estimates the impact of tariffs will be $50 million annually because 75% of its production occurs in China.

Mac Cosmetics execs discussed how the brand has been leaning on quirky marketing campaigns to connect with a new generation of consumers.

Partnering with the right third-party cosmetic manufacturer is the biggest decision you need to make toward a fail-proof beauty brand strategy. By defining your product, planning a budget, and meticulously researching, you can find a partner that fits your business requirements.

When you hear the words ‘premium skincare’ it’s often followed by a price tag that makes you wince. Or do a double take.

Two Dracut brothers are facing prison time after profiting thousands of dollars off of a scheme using a Texas cosmetics company’s 30-day trial. The brothers, Nick Ashtar-Zadeh and Nika Ashtar-Zadeh, each pleaded guilty to one count of wire fraud in 2024.

Cosmetics partnered with Aloft to deliver a care package in the middle of the ocean to Oliver Widger, who has gone viral for his journey across the Pacific Ocean. The brand has also teamed up with Widger on the Roblox Game Jam Sailing with Phoenix.

The Venezuelan makeup artist made it to the US, but his journey became “tragic,” his mother, Alexis Romero, told CNN. Andry is one of hundreds of Venezuelan migrants who were deported by the US government to El Salvador in March. His loved ones have had no news of him; they are completely out of touch.

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