The case design is based on the iconic Admirals’ Cup collection that Corum has been pushing lately. They have transformed the sport watch into a formal watch – and the metamorphosis feels natural.

The Admiral’s Cup first appeared in Corum’s collection in 1960, and immediately became highly recognizable with its twelve-sided case and distinctive nautical pennants in place of numerals.

We make watches ... is Corum’s bread-and-butter product? DT: Well, the brand has three brands within it. Because Bubble is basically a brand, Bridge is a brand, and Admiral’s Cup is one ...

And if there was ever a maker that set out to make distinctively different watches, it would be Corum. Let's scroll ... hit paydirt with its first Admiral's Cup watch, a simple square design ...