Designed by Paul D. Hunt, Source Sans Pro is the ultimate corporate-style sans-serif web font. It comes in a whopping 12 different styles with weights from extra-light all the way to ultra-bold.

The use of fonts for branding really took off in the late 19th century and early 20th century as advertising and marketing started to become more sophisticated.

You don't have to be a typography expert to realize sans serif fonts are becoming a clear choice for tech company logos. Apple Inc's new sans serif font San Francisco, launched in its latest iOS 9 ...

Wikipedia - Sans Serif Commenting on why fonts have such an impact on your eyes, spokesperson at Feel Good Contacts, Nimesh Shah , said: "Serif fonts can often be much more difficult to read due to ...

Why funky ’70s-style fonts are popping up on brands like Chobani and Glossier This moment demands more than headlines In a time of noise, confusion, and spin, we’re committed to clarity, truth ...

Eliza Brooke is a freelance journalist based in Washington, DC. If there is one style of corporate branding that defines the 2010s, it is this: sans-serif lettering, neatly presented in black ...

In most sans serif fonts, “the capital ‘I’ is a line, and the lowercase ‘l’ is a line,” Mr. Friedman said. “The weight is slightly different, but most people can’t see it.

As part of Typography Week at Creative Bloq, we've been looking at examples of the impact of typography in branding, including the use of fonts in famous logos. But where did the relationship between ...

Sans fonts in their logos seem to support such tall claims. For, serif fonts have come to be seen as traditional and old-fashioned, and tech companies would like people to perceive them as ...