For many festive fanatics, Coca-Cola's classic 1995 'Holidays are Coming' ad is the epitome of Christmas. So, when the brand released a soulless AI rehash of the ad this year many fans were ...

Coca-Cola went the generative AI route for its "Holidays Are Coming" television ads, in case your holiday season wasn't quite creepy enough. Published Fri, 15 Nov 2024 15:07:08 -0600 by Ray Flook ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

The holiday ads are not Coca-Cola’s first foray into using generative AI. In 2023, the company debuted a tool built partly by OpenAI that generates artwork from imagery within its archives.

The holiday ads are not Coca-Cola’s first foray into using generative AI. In 2023, the company debuted a tool built partly by OpenAI that generates artwork from imagery within its archives.

“Coca Cola using ai for an ad is genuinely so terrifying to me. Art is dying,” wrote one user on X. “Actors, replaced. Camera workers, replaced. Drivers, replaced.

Coca-Cola has issued a statement after copping huge backlash for creating an AI-generated Christmas commercial that fans labelled “disastrous.” Paying homage to the iconic drink’s 1995 ...

Dreamworld had possibly the coolest conceptthe flavor of a dream! And it definitely had the coolest label. It was teal with a funky Salvador Dali-esque design, with a flying futuristic fish, an upside ...

Tim Halloran, a professor at Georgia Tech who spent 10 years working with Coca-Cola’s brand management division, said the new ad campaign was a violation of Coca-Cola’s brand promise.