The fortune cookie contained an ad for Verizon with the tagline "Free is one tap away." It was accompanied by a QR code to scan for more information, with the fortune on the other side.

Digital advertising is at a crossroads. With 70% of UK adults now actively masking their online identities and 52% saying ...

and Co-Founder and CEO of ad tech leader Viant to better understand how companies are getting creative in the cookie-less era.

as they move to bolster the value of their advertising inventory. In the absence or decrease of third-party cookies, media buyers using Identity Hub are able to recognise a publisher’s audience ...

Lotame, a data solutions company, conducted a global survey of over 1,000 marketers and publishers to understand what the future of advertising, beyond the cookie, means and how its primary ...