In 2024, many retailers put gen AI projects into production. In 2025, retailers will scale these AI projects and embed the ...

Conversational commerce continues to grow ... users to receive virtual selfies and interact via emojis. Messaging with retail Sephora similarly drove customers to Kik in a contest asking users ...

The addition of conversational commerce fulfills that idea. The shop feature tab is located with other tabs such as games, channels, chat and featured posts at the bottom of the app. Users then go ...