Generally, when a company decides to redesign its site, it does not fully include the task of content creation and management into the scope of the project—and it rarely understands the nature of the ...

Lucas M. Schroth and Urszula Jessen founded Process.Science to address inefficiencies in traditional data analysis. The company utilizes an AI-powered process mining platform that integrates ...

A successful content process requires smooth creation, distribution, adoption, measurement and refinement. However, most revenue teams struggle with disruptions in each of these stages. Marketers ...

Specific topics of discussion include: The most valuable content formats to B2B buyers in the early, mid and late stages of the purchasing process; The time buyers spend on reviewing content; Key ...