Discover how consumer behaviour has changed in 2025. Learn what brands must do to stay relevant and competitive in this new ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

Tariffs and consumer anxiety are tough but consumers are clear about what they want aside from price. Retailers can improve ...

In addition to tariff concerns, the pressure of rising debt, extreme weather, and natural disasters are disrupting normal ...

Our study assesses competition between formats and explores how retailers’ assortment, pricing, and promotional policies, as well as household demographics, affect shopping behavior. We find that ...

As the winter months wane and temperatures rise, shoppers start stocking up on spring essentials, according to analysis from Bazaarvoice compiled from shopper behavior on the ... trends during spring ...

how does it affect retailers? marketing strategies? Many retailers are already struggling to seamlessly connect the physical and digital shopping experiences, including mobile. With its small screen ...

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals ...

Being attuned to, understanding and adapting to shifting consumer trends will refine your focus and enable your brand to apply itself effectively.

Research confirmed that the political environment has had a direct impact on Canadian consumer shopping habits. 98% of survey ...