The factors that make up the demographics of a consumer market are constantly changing. They never stay the same, and marketers must be aware of these changes and adapt to them. One trend that is ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Compiling a customer profile can help you understand your ...

Expansion of any company requires an understanding of the consumer demographic profile. While the U.S. has a number of independent toy retailers, Wal-Mart and Target fight Toys R Us for consumer ...

Doing so will enable you to answer questions like those above – and many more like them that will surface as you refine the profile. Your ideal customer will be defined by their demographic ...

Types of Demographic Information For corporate marketing goals, demographic data is collected to build a customer base profile. The common variables gathered in demographic research include age ...

Amazon's average customer is a white Gen X woman who earns about $60K per year and spends $2,662. Amazon sells stuff online. Maybe you've heard of it. The ecommerce giant is the second-largest ...

This hyperfixation of categorizing consumers by age or some other kind of general demographic is missing the mark, according to Ana Paula Alves de Oliveira, founder and strategic director of the ...

The demographic is nearly twice as likely to shop at Costco than the typical US consumer. Read next BI Tech Memo ...

This hyperfixation of categorizing consumers by age or some other kind of general demographic is missing the mark, according to Ana Paula Alves de Oliveira, founder and strategic director of the ...