Types of Demographic Information For corporate marketing goals, demographic data is collected to build a customer base profile. The common variables gathered in demographic research include age ...

Respondents' expectation for inflation a year from now leaped to 6.7%, the highest level since November 1981 and up from 5% in March. Consumer sentiment grew even worse than expected in April as the ...

Though the measure is often prone to disparities between parties, survey officials said sentiment slumped across partisan lines along with virtually all demographics. "Many consumers cited the ...