So, the Coca-Cola Company began painting its barrels red in order to help customs and tax officials distinguish them from barrels of booze. The shade stuck—and the rest is history.

Here’s how to think differently about color. Think beyond semiotics. Like any visual asset, color carries plenty of meaning. From a broad semiotics point of view (blue is trustworthy, red is ...

Dodge's logo has changed more times than you might think - and you might be surprised to know what it looked like more than a century ago.

American Petroleum Institute drops 'energy' from new ‘nonpartisan’ blue and red logo Updated July 14, 2020 11:50 a.m. The American Petroleum Institute unveiled a new logo.

How a Logo Can Make Us Remember a Company. Some of the world's most famous and successful companies have extremely memorable logos. Think about the red and white Target target or McDonald's golden ...

Google’s Gmail logo creates an illusion that the colors blue and red, and red and green, are overlapping. But where they should overlap, Google didn’t blend the colors consistently.

Agriculture skews towards the earthy colours of green, brown, yellow and red, while tech brands rely on blue, white, black and red (no other colour appears in more than 12% of logos in the sector).

Logo color affects consumer emotion toward brands, study finds Date: April 8, 2014 Source: University of Missouri-Columbia Summary: The specific colors used in a company's logo have a significant ...

Yellow might be less common, but many fast food chains have red in their logo, and it's not entirely clear whether this goes beyond the fact that this particular color is eye-catching.

The reaction to the new Roblox logo from gamers has been mainly negative, with many nostalgic for the older red version. One Reddit user wrote: "This one is more corporate, emotionless, boring ...

When Beto O’Rourke met with his designer to talk about what he wanted in a Senate campaign logo, he said he didn’t want anything ordinary. No red, white, and blue, and no flames or eagles.