When developing your integrated marketing communication strategy it is important for a business to know the IMC planning process they should be going through. Here we go through the overall IMC ...

The development of a comprehensive communication strategy and plan is most effective when it adheres to proven principles and is designed to proactively address key stakeholders and their concerns.

However, it is also true that every strategic goal needs a well-defined communication plan. For any massive transformation transpiring in your organization, you need to communicate the same to ...

A business communication plan creates consistency in the message ... Corporate public relations is a precise process. The message that is released by the company is reviewed by managers ...

How Technology & Communication Affect Knowledge ... Managing this element of your communications plan takes time and is an incremental process, and it includes an extensive media relations component.

In retail environments, reporters often will plan to interview store managers or clerks, so it’s essential to have a communication process in place so employees know to whom they should direct ...

It provides a common reference point for the planning process and prioritises actions. The analysis can provide an appreciation of the risks and benefits to the project and the organisations involved ...