The development of a comprehensive communication strategy and plan is most effective when it adheres to proven principles and is designed to proactively address key stakeholders and their concerns.

It provides a common reference point for the planning process and prioritises actions. The analysis can provide an appreciation of the risks and benefits to the project and the organisations involved ...

Planning crisis communication involves many practical ... that a crisis communications manual must always be developed in a process that involves management, the communications department, the ...

All students complete their studies with a capstone where students work to create an integrated marketing communication plan for a real-world client for corporate or non-profit organizations. In ...