Programmatic advertising is an automated way of purchasing online ad impressions that uses algorithms and user data to accurately hit the target audience. In the conditions of fierce competition and ...

Here are some of the pros and cons to weigh when you're considering outsourcing your marketing. One of the most compelling reasons to outsource your marketing efforts is time. Creating and ...

As third-party cookies phase out, measuring marketing performance is becoming ... This article breaks down the pros and cons of: Google Analytics focuses on user sessions and uses different ...

Many marketers say they value that printed marketing materials such as brochures enable them to provide a physical copy of information, but they also say they worry that people simply throw those ...