The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

Colgate toothpaste broke new ground for Mexican television by featuring a gay couple in their latest commercial. Launched in time for pride month, the company is using the hashtag #SmileWithPride to ...

SAN FRANCISCO (CN) — A federal judge on Tuesday denied Colgate’s request to dismiss class action false advertising claims from consumers who say the company lies about the recyclability of their ...

The new visuals for packaging and promotions will feature a “pea-sized” amount of toothpaste for children under six years.

Attorney General Ken Paxton has reached a historic agreement with Colgate-Palmolive Company "Colgate" regarding the depiction of fluoride toothp ...

A global consumer packaged-goods giant and specialty automotive company have very different digital aspirations. For toothpaste brand Colgate-Palmolive Co., its target demographic is everyone. “How ...

It comes as no surprise that Colgate-Palmolive Co. continues to be outspent in media and advertising by other big players such as Procter & Gamble, L'Oreal and Unilever and now also the increasingly ...

Luke Wilson will star in an ad for Colgate Total in the Super Bowl, marking the first time the company will advertise its flagship toothpaste brand in the game. “It’s not an insignificant decision,” ...

Last week, I womp-womped the beginning of Pride month commercial season by calling out Bud Light for their rather cynical attempt at brand queerance by having straight ambassadors Amy Schumer and Seth ...