US church groups pushed the company to abolish the Darkie brand, according to Segrave. Colgate relented in 1989, renaming Darkie to Darlie and redesigning the logo.

Colgate-Palmolive Company (NYSE: CL) shares soared Monday on the news that several analysts had issued an upgrade on the company. Colgate Palmolive logo The toothpaste maker was upgraded at Morgan ...

“Darlie is a Chinese brand owned by Colgate and our Joint Venture Partner, Hawley & Hazel," a spokesperson for the company said in ... changes to the name, logo and packaging.