Coles is rolling out a major change to its nearly 1000 liquor stores that will spell the end to two big brands in a bid to better compete with Dan Murphy’s. Don't miss out on the headlines from ...

The Coles Liquor Group confirmed on Wednesday that it was abolishing the Vintage Cellars and First Choice Liquor Market brands. The roughly 160 nationwide stores which currently bear the names of ...

Coles to end Vintage Cellar, First Choice brands in liquor overhaul. Carrie LaFrenz Senior reporter. Mar 26, 2025 – 12.17pm. Save. Log in or ...

Coles is launching a major assault on rival Dan Murphy’s by rebranding its Vintage Cellars and First Choice liquor stores as Liquorland stores.The supermarket giant will undertake a pilot ...

Coles is set to scrap two of its liquor chain brands, Vintage Cellars and First Choice Liquor Market, to fold them under the better-known Liquorland banner in a bid to boost sales and claw back ...

Around 160 Vintage Cellars and First Choice Liquor Market stores will be transformed as part of the national roll out, expected to be completed by the end of 2025.