The same happens with Coca-Cola and PepsiCo. Both companies want to claim as much shelf space as possible. That's why they ...

If you've grabbed a refreshing Coca-Cola lately, you might have noticed something a little different. No, your eyes aren't ...

Coca-Cola hopes people will buy a bottle if they see their name on it, or see words on the bottle that are good for sharing, ...

"The Coke is pressurised and delivered more immediately," he explained. "So it's delivering a taste that's more imminent as opposed to something that's sat on the shelf, gone ...

thus earning the Coke assortment favorable shelf allocation and placement. In return, retailers count on Coca-Cola as a strategic partner that not only reliably provides the most sought-after ...