The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a ...

The same for the Coca-Cola logo and Burger King logo, both of which were made cleaner and simpler without sacrificing their distinctiveness.

Pepsi's at it again. trying to crack Coca-Cola's monopoly at certain fastfood chains. In its latest salvo, it sent out fleets of undercover cops – and cups – to smuggle Pepsi into restaurants ...

Who created the Coke logo? While Robinson is largely believed to have created the first Coca-Cola logo, Louis Madarasz, a Texas-based calligrapher, insisted that he actually designed the logo.

A new campaign for Coca-Cola shows that imitation is the best form of flattery. It features handmade Coke logos from around the world.

Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade -- this time targeting a younger audience.

The Coca Cola logo is one of the most recognisable in the world, with its iconic red and white design and flowing script - but there's something about it you may not have realised ...

Lifestyle The Coca-Cola Company Coca Cola fans are only just noticing 'subtle message' hidden on company logo The company had humble beginnings, with Dr John Pemberton serving the world's first ...

When James Quincy became CEO of Coca-Cola in 2017, the beverage giant embarked on an effort to diversify its reach beyond soda, which has broadly been in decline over its sugary health effects.

Sprite will no longer use its recognizable green bottle, with Coca-Cola announcing its brands will switch to clear plastic that is better for recycling into new bottles.

The iconic Coca Cola logo is easily recognised by the vast majority of people across the globe - but not everyone managed to spot the hidden 'subconscious' message within it ...