“Dreamworld” is the fourth drink to come out of Coca-Cola Creations, Coke’s new innovation platform that focuses on limited-time items with a digital component. Creations is a way for Coca ...

Coke has a problem: People are increasingly seeking out water, seltzer and other flavored drinks and treating the 137-year-old soda as, well, a treat. To counteract the trend, Coca-Cola over the ...

Fans will be soda-lighted. Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade — this time targeting a younger audience. Starting in April ...

It’s important for Coca-Cola to keep customers — particularly younger ones — excited about Coke, its more-than-a-century-old signature product. In recent years, health-conscious consumers ...

To help cola drinkers “imagine what the future tastes and feels like,” Coca-Cola has come out with a new limited-edition flavor called Coke Y3000 (for Year 3000). It’s the first major ...