The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself. Couple the ...

Suddenly, the type appears as the cola company’s script logo. The ad is part of a new campaign called “Classic” running in Spain and the U.K., in which Coca-Cola highlights instances when ...

Over time, as the company introduced new iterations of its classic drink - from ... flavours - the celebrated logo has been adapted for each variant, yet Coca Cola retains its unique flair.

Developed by WPP Open X, "Classic" highlights the brand’s role in literary culture by replacing typed mentions of “Coke” or “Coca-Cola” on the page with the brand’s popular red logo.

A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter move arrives at a noisy time. Coca-Cola classics in literature / Coca ...

Take the Coke logo, for example ... In theory, this jibes with Coca-Cola’s overarching message that the classic carbonated beverage brings happiness to all who enjoy it. And previous Coke ...

The other half of the sandwich is a red-colored golden Oreo cookie with the “Coca-Cola” logo and bubble designs. A classic cream layer and popping candies that are meant to replicate the ...

Everyone can recognize the Coca-Cola logo, but it hasn't always looked the same as it does now. Coca-Cola and the color red go together like peanut butter and jelly, milk and cookies, or tacos and ...

“With ‘Classic,’ we’re honoring that legacy by bringing its literary presence to life in a way that feels both nostalgic and fresh.” Coca-Cola has played with its vintage-style script ...