The new campaign is basically “Share a Coke”+. The extras aren’t needed. For the first time in over a decade, Coca-Cola is ...

The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.

Coca-Cola’s European CMO says that advertising produced through generative AI will become the “norm” in the not too distant future. The technology enabled the brand to recreate its classic Christmas ...

Creamsicle fans will love it. Coca-Cola is diving deep into the nostalgia pool with its brand-new flavor. On Monday, the soda giant announced that it's releasing Coca-Cola Orange Cream. According ...

While the globally popular carbonated and sweetened soft drink is known for its classic and original offering, launched in 1886, the Coca-Cola Company has developed a variety of unique flavors and ...

But when generative AI burst onto the scene in late 2022, Coca-Cola knew it had to take notice ... So putting out a Coke in Oreo flavor is never going to last forever, but it brings attention back to ...

The soda giant’s Red Tree Beverages subsidiary is making a bet that its vodka lemonade can help it gain a stronger foothold ...

A visit to Coca-Cola's Innovation Lab further demonstrated how the company uses technology and AI to develop new products, packaging, and flavors. Coca-Cola has significant growth opportunities ...

In a consultative approach, Happiest Minds collaborated closely with the strategic team at Coca-Cola Beverages Vietnam during a discovery phase. This phase aimed to comprehensively understand the ...

Coca-Cola might be the most recognizable brand in the world, but its history is even more fascinating. The World Of Coca-Cola has a new exhibit opening on ...