Known as the Arden Square logo, it was "presented in a red box, with [Robinson's] Coca‐Cola script underlined with a white ...

In 1969, the Arden Square logo was introduced - "presented in a red box, with [Robinson's] Coca Cola script underlined with a white 'wave', or 'Dynamic Ribbon Device'." This is the emblem still in ...

Asa Candler’s coupon campaign was more than a marketing tactic—it was a revolution in trust-building. By removing risk for ...

Pemberton's bookkeeper, Frank Mason Robinson, decided that Coca-Cola's logo should be written in the Spencerian script, which accountants used, because it would differentiate it from its competitors.

The commemorative bottle features a design of the White House with the text: “The Inauguration of the President of the United ...

It featured “a simple design, utilising bold fonts and embellishing the eye-catching graphic nature of the Olympics logo at the time ... s most recognisable pieces of brand design – the Coca-Cola ...